Sales of Android-based smartphones with large screens have increased in all countries except the U.S.

The experts group WPP, in particular of the Kantar Worldpanel ComTech, reported that sales of smartphones based on Android are coming up. But the most curious thing is that in fashion now major smartphones.The statistics for the last three months indicates about 30% of the devices with a screen more than 11 cm in the most popular list were HTC, Samsung, Huawei. LG. The current model of the iPhone is still a little less than the size of 8.9 cm
 

Kantar has provided the following information on growth compared to last year. For example, in Europe at the moment two thirds of the market occupied smartphones based on Android, and it speaks of the growth in 20.2% compared with the previous period. But this is the case with the states on the turnover - sales of smartphones have fallen by 4.5%, while profit stores offset by the growth of products based on iOS by 9%.But if you look at the situation as a whole, Android in all markets where it is represented, has a total share of 50%. Spain has even broken all records. The share of sales of smartphones based on Android stepped over the threshold of 90%.If run on all platforms for smartphones, then looked through the following trend: Android - 61%, iOS - 24%, others, including Windows - 5%.Conducting his various studies, staff Kantar came to an interesting conclusion - the bigger the screen, the device used, then the more consumers use it for different purposes.Another interesting conclusion, which tells us Domenic Sannebo - one of the leading analysts of the company, that the boundary between the use of tablets and smartphones is gradually fading away. This is most noticeable when a customer uses a service-based graphic elements. For example 65% of consumers who have the smartphone screen is about 12 cm, download or view the video. And the owners of devices with screens less than 8 cm are videos or pictures, much less (about 20%).Sannebo believes that product manufacturers need to make the right conclusions from these statistics. Screen size at the moment is an important element for keeping existing customers and attract potential buyers. He believes that an adequate screen size for consumers will allow them more loyal to a particular brand and hold the attention of a new edition models.This principle has long been a positive effect used by the company Apple. For example in the case of non-implementation of their 3.5-inch devices. They were able to create a very strong group of owners of iPhone, which are very, very loyal to the brand Apple. Companies only have to figure out whether they want their current customers something more, and whether the company offer current customers want. But that can take a company and how it will develop in the future, only time can show.

http://www.droidnews.ru