Thursday, November 22, 2012

HTC is "on the mend"

It seems that the patent deal between HTC and Apple had a positive impact on the financial performance of the company - they are beginning to level off. Sell ​​well and the new Taiwan-based device, finally have found a buyer. How to evaluate these indicators analysts?
HTC Shop StandsOnline edition Focus Taiwan with reference to various analysts claims that HTC finally emerged from a prolonged peak and in the future may improve outcomes. One reason for this - an important patent deal with Apple, which allows Taiwanese companies will no longer be afraid of lawsuits by Americans. Also fresh report Goldman Sachs confirms increasing interest in some of the new products of the company, especially in the Asian market. For example, the home of HTC sold out black party Windows Phone 8X, based on the flagship mobile operating system from Microsoft. In fact, buyers are more than interested in other colors, but HTC just does not deliver them.At Goldman Sachs note and good sales HTC One Sx, despite the fact that the company did not have time to run to the national season holiday weekend. HTC is trying to fill the shops this smartphone, but the demand far exceeds supply. It all looks rosy, but it appears that the company did not expect such a success of new products - in need of smartphone buyers are forced to choose competitive products due to the lack of smartphones HTC. Naturally, the Taiwanese manufacturer loses this a decent amount.Despite the above improvements, HTC have to choose the right way and the audience to seriously strengthen the brand. According to analysts, this is the only chance for Taiwan-based exit from the current crisis and greatly improve the situation. HTC is very difficult to compete with such strong brands like Apple and Samsung, many new buyers simply overlooked Taiwanese devices by choosing one of those that offer larger competitors. HTC to use the ten-year lull in the war with Apple and strengthen the fight against Samsung and other companies. By the way, the last quarter for the first time in a long time showed an increase Sony Mobile (former Sony Ericsson), and the latest products LG priced very high, so that there were two HTC serious competitor for a place in the TOP manufacturers of smartphones.









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