Analytical agencies do not believe that Windows Phone 8 will help HTC out of the sharp peak of financial problems. This
statement came in response to the phrase Jason MacKenzie (Jason
Mackenzie), President of Global Sales and Marketing, HTC, which came
after the announcement of the new Windows Phone from Nokia. In it Mr Mackenzie said the company has high hopes for Windows Phone 8.
Remember that in August HTC profit fell a further 4%, which is loss of 34.8% in annual terms. Jasmine
Lu (Jasmin Lu), an analyst at the Hong Kong unit Morgan Stanley, says
that HTC will continue to fall, and the announcement of new smartphones
on Windows Phone 8, which will be held on September 19, will bring
relief. She
says that the HTC will be difficult to quickly raise their share
because of the rather limited potential product specifications can only
play the Taiwanese price.She
also believes that the hardware HTC smartphones will be close to
Samsung ATIV S, which has been shown to IFA, so sales will be more
dependent on the support of higher operatorov.Upominaemy Jason
Mackenzie, in his interview said that HTC is going to promote Windows
Phone rely more on operators, and not only in the U.S.. However, Samsung on the operating front as strong, so it would not be a major advantage."We believe that the formula for success is not in technology, but in marketing and branding," - said Ms. Lu. Surprisingly, about the same as a month ago claimed CEO HTC, Peter Chou (Peter Chou). He said that the company did not have enough strength of the brand and all the staff have to put in force to strengthen it.Indeed,
before the main audience were tehnogiki HTC, today they are clearly not
sufficient to promote the brand and getting good profit. The
company realized this long ago, so the main focus in advertising - the
young and trendy, which is ready to spend money on expensive toys. In
addition, Samsung has turned away fans-tehnogikov part due to the
powerful top-end devices, and Nokia has a powerful means Microsoft lured
to his fans Windows Phone. However,
the editors YouHTC thinks bury Taiwanese company still early, it still
has the opportunity to escape from the abyss of falling. Moreover, Windows Phone 8 may play an important role. What do you think?
Remember that in August HTC profit fell a further 4%, which is loss of 34.8% in annual terms. Jasmine
Lu (Jasmin Lu), an analyst at the Hong Kong unit Morgan Stanley, says
that HTC will continue to fall, and the announcement of new smartphones
on Windows Phone 8, which will be held on September 19, will bring
relief. She
says that the HTC will be difficult to quickly raise their share
because of the rather limited potential product specifications can only
play the Taiwanese price.She
also believes that the hardware HTC smartphones will be close to
Samsung ATIV S, which has been shown to IFA, so sales will be more
dependent on the support of higher operatorov.Upominaemy Jason
Mackenzie, in his interview said that HTC is going to promote Windows
Phone rely more on operators, and not only in the U.S.. However, Samsung on the operating front as strong, so it would not be a major advantage."We believe that the formula for success is not in technology, but in marketing and branding," - said Ms. Lu. Surprisingly, about the same as a month ago claimed CEO HTC, Peter Chou (Peter Chou). He said that the company did not have enough strength of the brand and all the staff have to put in force to strengthen it.Indeed,
before the main audience were tehnogiki HTC, today they are clearly not
sufficient to promote the brand and getting good profit. The
company realized this long ago, so the main focus in advertising - the
young and trendy, which is ready to spend money on expensive toys. In
addition, Samsung has turned away fans-tehnogikov part due to the
powerful top-end devices, and Nokia has a powerful means Microsoft lured
to his fans Windows Phone. However,
the editors YouHTC thinks bury Taiwanese company still early, it still
has the opportunity to escape from the abyss of falling. Moreover, Windows Phone 8 may play an important role. What do you think?
http://www.youhtc.ru
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